The Opportunity
Entering a new market as big as the United States may seem like a daunting endeavor. The size of the country, number of opportunities and sheer geographical size often leave a company wondering where to start.
At IMES we understand the challenges and requirements of the small to medium size company entering this market and are uniquely positioned to help the international entrepreneur take the right first steps.
We believe that a solid market entry strategy requires market research to validate the opportunity, understand the competitive landscape and see what the characteristics of your potential clients look like. After we have worked with you to understand where your company fits, we develop a market entry strategy that fits your companies' objectives, timelines and budget.
Innovative companies with products that can be clearly differentiated, positioned and marketed stand the best chance to succeed and we're here to help.
Bottom line. Positioning your company for success in the US, is our goal and mission.
The Challenge
Every country has a unique culture that should not be overlooked. Different business practices, business values, accepted ways of doing business, communication and varied legal structures must be taken into account. In addition, for geographically large countries like the US, cultural business differences must also be considered as what is said on the East Coast may mean something entirely different than the West Coast. All of these issues can create market entry barriers that need to be recognized and addressed based on the client's country of origin.
Your Strategy
A successful Market Entry Strategy is much more than examining secondary and tertiary economic data. Strategy begins with assessing the feasibility of the product in market, what are the industry trends, what are your potential competitors doing and what pains are your clients facing that you can address. If the market research reveals a robust opportunity, then it is time to develop your market entry strategy with a trusted partner that can not only write the strategy, but also help you implement it, in market.
Next Big Thing Award
IMES is a proud sponsor of Australia's Next Big Thing Award a global competition for the worlds most innovative companies. If you think you have an innovation that fits, please click on the following link and send in your application.
